Artificial intelligence (AI) has taken root in more industries than ever before, with the average business now reporting that 20% of its work is AI-assisted. Indeed, AI can be a great asset, which is why it has taken over many processes that require automation. In fact, around 90% of marketing professionals rely on AI to automate customer interactions—a figure significantly higher than last year.
Given its promise of delivering rapid content, many companies are tempted to use AI for guest posts to save time and money. However, while AI can be a powerful tool for technical tasks, relying on it for creative work might prove to be a mistake. In this post, we explore why using AI to write your guest posts could be more damaging than beneficial.
Lack of Originality
AI tools such as ChatGPT and Jasper AI rely on pre-existing data to generate content. While the output is often well-structured and coherent, it frequently reiterates the same information in different words. Even when instructed to write an original story, these tools still reference existing databases to create a revised version of something already out there. Ultimately, your guest posts may end up sounding generic—an issue, as readers value originality and unique perspectives.
Risk of Inaccurate Data
When provided with ample data, AI can function as a sophisticated search engine. However, in situations with limited information, these models rarely admit uncertainty. Instead, they attempt to produce the next logical answer, which may turn out to be inaccurate. This phenomenon, known as an AI hallucination, can be difficult to detect unless you meticulously verify every detail. As a result, you might inadvertently make a claim that is merely a fabrication.
Lack of Personality
Although developers are continually working to make AI sound more human-like, there remains one quality these programs typically lack: personality. Many readers can recognize AI-generated content due to a few telltale signs. Every writer has a unique style, with their voice and personality shining through in their work. AI, despite its intelligence, cannot replicate these nuances, often making the content appear bland and robotic. Even when programmed to adopt a specific style, AI tends to follow predictable patterns that can come off as overdone.
Risk of Rank Drop
Google now has the ability to detect AI-generated content, flagging it as lacking originality. Once flagged, such content is deemed less valuable and is pushed further down in search results, resulting in fewer backlinks. Moreover, reduced traffic from these guest posts can lower your website’s visibility and compromise its authority. Repeated reliance on AI-generated content could eventually lead to your site being penalized or even blacklisted, making recovery extremely difficult.
Absence of Creativity
Content writing is, in many ways, a form of creative expression. Although generative AI has made significant advances and can assist in brainstorming ideas, it struggles to capture true human creativity. Creative writing is a blend of experience and emotional response, and AI often falls short in conveying this depth—especially in storytelling. While it can help with systematic creativity, it cannot easily tap into the spontaneous and impulsive nature of human creativity, which is what readers truly crave.
Risk of Duplicate Content
Since AI-generated content is based on existing data, limited source material can lead to unintentional plagiarism. In some cases, the content may merely resemble the original source; in others, if data is scarce, you might receive an almost identical rendition of existing text. Given that Google penalizes duplicate content, this can adversely affect your SEO in the long run.
Increased Chances of Rejection
Because AI-generated content is often not indexed by Google, more authoritative guest post platforms are employing AI detectors to screen submissions. With dozens of detection tools available—varying in effectiveness—you can never be sure which one a platform might use. Relying on AI-generated content, therefore, increases the risk of rejection, potentially damaging your relationship with the platform, especially if repeated submissions are flagged.
Risk of Unethical or Biased Content
Humans possess empathy, enabling us to discern which themes require sensitivity. AI lacks this critical quality, which means it might present information in a manner that is insensitive, harmful, or discriminatory. If AI-generated content inadvertently offends readers or discriminates against a minority, it could lead to serious repercussions, including legal action.
The Bottom Line
While AI can be a valuable tool in certain areas, when it comes to guest posting, it may do more harm than good. AI is useful for generating ideas and providing guidance, but the final content should be crafted by a human to truly reflect your brand’s personality. Human writers can fact-check, avoid biases, and imbue content with originality and emotional depth—ensuring accuracy and resonance with your audience.