Earning Google’s trust can take time when you have a new website. Once it makes it to the internet, your site still has to be indexed by Google. This is a process that takes time in some cases, which is why you will have to allow the search engine at least a week and up to over a month to take care of the indexing process. Once that happens, it’s time to work on promoting your site. Boosting the ranking depends on a few factors, such as the content quality, your traffic, and your keyword use. However, one thing that significantly impacts how highly you rank on Google is your backlinking strategy.
A backlink represents a hyperlink from one site page to another platform or page on that platform. When other sites include quality links to your site, you can generate more traffic and be placed higher in search results. Backlinks can be obtained organically, but you can also buy them. However, this should be done carefully, which is why we compiled a list of things you should consider before purchasing backlinks. Without further ado, let’s get started!
Why Is Buying Backlinks a Good Idea?
Spending money on backlinks is something you probably want to refrain from doing as much as you can, but sometimes, it becomes necessary if you want to increase your site’s ranking much faster. If you do this right, paid backlinks can bring incredible benefits for your website, helping it get promoted and thus become more visible in search result pages.
Getting inbound links from high-authority and reliable platforms will put your own website in a good light, showing how you’re a figure of authority in your own niche, making you more credible and attracting more visitors at the same time. If you get quality backlinks, Google will immediately take note of you, especially if you follow up with valuable content filled with relevant keywords and helpful information.
Now, just because you can buy backlinks doesn’t mean you should go overboard with it and accept any backlinking opportunity. Search engines will be aware of when you buy backlinks only to improve your SEO. Also, if you accept backlinks from websites that aren’t that well-received online, you can lose some of your own credibility and authority, harming your score in the process.
What to Consider When Buying Backlinks?
In the last 5 years, Google’s algorithms experienced around 36 big updates. Therefore, when you look for backlinking opportunities, you should take this into account. The algorithm changes and you have to work according to it if you wish your site stays relevant in the long-run. What backlinks you purchase will also dictate what your score will be. That being said, here are a few things to take into account before you spend your money on backlinks:
- Don’t Go for the Most Expensive Backlinks
Many times, we rely on the cost of a product of service to determine its quality. However, the price doesn’t always reflect the reality – some backlinking opportunities may not be that great, yet charge you a lot for their inbound links.
Instead of spending a fortune on a single backlink, you should spread your money across several big websites. This will be more cost-effective and also do a better job of boosting your SEO. You can take more backlink opportunities when you’re just getting started, then limit yourself to a few reputable ones once you’ve built a community and your spot on Google results was secured.
- Analyze Your Current Rank
Before diving in, pay attention to where you’re ranked right now and compare your current situation to your competitors. After all, your goal is to beat your competition, and the best way to do that is to outrank them. How you do this depends on your SEO strategy and how good the backlinks you buy are.
At the same time, you should avoid falling into the trap of adding too many links. Sure, you want to come out on top, but exaggerating with your links, especially when compared to your competitors, you will be seen negatively by Google. It’ll look more like spam and a desperate attempt at increasing your ranking, and you’ll get penalized. Always add around the same number of links as the other sites in the top results.
- Choose a Good SEO Company
Obviously, you cannot rely on just any agency to help you with your SEO efforts. If you must pay for backlinks, you should spend your money on the services of a reputable firm. If you entrust a bad agency with your money, you cannot expect to see good results.
Finding a company to rely on can be hard, but do your research and compare your options. See which ones offer the best services and prices and have the best reputation.
- Focus on Content Quality Too
Don’t just assume that buying backlinks will be the magical solution to all of your problems. While this can bring you some wanted relevance, your ranking will hardly improve if you don’t back it up with relevant content. Not only will this make your SEO performance more powerful, but it will also give you a stronger link profile.
Ensure the content in the backlink is good enough to be taken into account by Google, and you’ll start to see a positive change.
- Carefully Place Anchors
Using anchor texts in backlinks can make your website perform even better. This is why, when buying backlinks, you should do it for strategically placed anchor texts that will help make you a stronger authority in your field. The anchors should be very related to the target keywords, showing off the quality and relevance of your content.
Final Thoughts
Before you buy backlinks, you should come up with a good strategy. Make sure you place them into proper anchors and that the content behind the backlink is good and relevant. Always choose a good SEO firm to take care of your links, and look into your competitors to ensure you buy the right backlinks. Furthermore, don’t go for the priciest option.