Companies are no longer hesitant when it comes to using guest posting as part of their SEO outreach strategy. But for the best results, you must ensure that you use the right guest posting strategy that maximizes your impact.
By writing these guest blogs, you write content meant to represent your brand and attract more people from your target audience. Therefore, you should create high-quality content, exactly as you would do for your own platform.
But how to write a successful guest blog post to the point that it has the impact you desire? Check out this guest blogging guide featuring 7 tips that can help you maximize your results.
Create Attractive Headings
If you tend to browse online articles, perhaps you do the same thing everyone does, and that is scanning the content. Many people do not read the articles in full but rather skim through them in order to get straight to the point and get the necessary information as soon as possible.
Have you ever heard of “first impressions matter”? This doesn’t only apply to people but to articles as well. If your post doesn’t offer anything valuable at first glance, you shouldn’t be surprised if most people click away as soon as they lay eyes upon it.
With this in mind, you should create headings that tell a story as part of your guest posting strategy. To put it simply, the heading should be catchy enough to describe the article and intrigue the visitors. The proposed post’s headline should convey what the reader will obtain by reading your post. Then, make sure the main ideas are conveyed through subtitles, making the article as readable as possible.
Solve a Client’s Issue
Many times, the answer to “how to write a successful guest blog post?” is that it should solve a problem. This tactic has proven successful in multiple cases, with many brands using it when advertising their products or services. Believe it or not, posts that talk about how they can solve issues can still be very effective as long as you know how to maintain their quality.
The best way to do this is to describe an issue that a reader might be experiencing, then mention how what you have to offer is the perfect solution. Also, it’s best to avoid sales-based language and focus on providing valuable information for the readers.
Don’t Choose the Wrong Service Provider
When you want to write guest posts, you may be tempted to work with any guest posting services you come across as long as they publish your content. Now, many firms make promises that you expect them to uphold, including the acquisition of high-quality backlinks. Unfortunately, not all companies actually deliver, which is why any beginner guide to guest posting insists on being careful when choosing a provider.
If you’re not careful, you may end up working with a company that uses low-quality websites, leading to your platform being penalized by Google or other search engines.
Take your time to research a guest posting agency before you work with it – otherwise, you will ruin your chances of having an impact on search engines.
Create Something Entirely New
People don’t want to read something they’ve already read about a thousand times. They want fresh content that teaches them something new or provides them with fresh opportunities. This will keep people engaged, which means they will stick around for longer.
You can try to enhance your content by using personal stories, examples, and images, as this makes it more memorable. Also, try to create content that has never been done before or texts that give them something to think about.
Don’t Go Overboard with the Keywords
Any guest posting guide will tell you about how important it is to use high-quality keywords and maintain a certain density. That being said, while keywords are essential for any SEO strategy, going overboard with keyword use can do more harm than good.
Not only will overstuffing your article with keywords make it sound robotic, but it will also lead to penalties from search engines. That’s the opposite of what you are trying to achieve.
Don’t prioritize quantity over quality. Instead, check the site’s publishing instructions and find several main and secondary keywords, then insert them naturally within your content without any spam. This will bring better results.
Make Sure Your Proposals Are Attractive
One important part of a guest post outreach strategy is working on an intriguing proposal. When you reach out to any blogger or influencer, you must make sure that your pitch is attractive enough.
This shouldn’t be too challenging if you make efforts to find suitable influencers or bloggers in the same niche. All you have to do is become familiar with the guest posting agency’s platform and gain enough knowledge about its content and services to use as examples in the proposal. Then, tell them about how your guest posts may be beneficial for their readers and how they can bring more success for the blogger as well.
By creating an intriguing pitch, it’s more likely for the popular influencer to accept your proposal and you can buy guest posts from them.
Insert Valuable Links
If you want to make it into the guest post marketplace, you need to insert good links in your articles. This gives readers access to more resources for certain topics or points, helping them expand their knowledge so they have a better understanding of particular things.
When you add links, you must make sure that they are relevant to your article’s content. At the same time, you should ensure that you do not excessively link to the same page, or else this can decrease your search engine rating. Consult the website’s guest blogging guide before adding links.
The Bottom Line
If you want to buy guest posts from authority websites, you should provide them with high-quality solutions for their audience. It’s crucial to master the art of guest posting and find a proper guest post outreach strategy if you want to have maximum impact in the online world.
Apply the tips we listed in this beginner guide to guest posting and you should start mastering the content that gets published on other platforms.