Blogger outreach is a technique that many entrepreneurs, content managers, and bloggers use nowadays. This SEO strategy allows you to create genuine partnerships and connections with bloggers and influencers in your niche, something that can increase brand awareness, visibility, and trustworthiness. Once you become a digital outreach specialist and see the benefits that blogger outreach can bring to the table, you’ll never want to go back.
If you’re a business owner who wants to take advantage of a backlink outreach service, then you must know all the different strategies you can use to make it work. Sure, it’s a time-consuming task, but at the end of it, you’ll reap the benefits.
In this comprehensive guide for blogger outreach for SEO, we will give you a step-by-step approach to developing your own successful outreach strategy. We’ll also help you understand this part of SEO as deeply as possible for the best results.
What Is Blogger Outreach?
Blogger outreach refers to the process of contacting influencers and bloggers to write content for their blogs where you can insert links to your platform. This helps build a relationship between a business and a blogger, which can benefit their communities. The blogger will gain valuable content that helps his or her readers, while the business will improve its brand awareness, visibility, traffic, and sales by attracting new people to its services or products.
As such, a blogger outreach agency can help you achieve different goals through this technique, including:
- Boosted brand awareness
- Backlink building
- Increased traffic to your website
- Better opportunities for guest posting
- Service or product promotions
To put it simply, blogger outreach is one of the best ways to improve your SEO efforts.
What Blogger Outreach Is All About?
At first glance, it seems like blogger outreach is only about gathering a list of email addresses that belong to popular influencers or bloggers, sending them a random email, then waiting for their response. You may also have the impression that your pitch will bring favorable results in this scenario.
But in order for a blog outreach strategy to be successful, you must take the right approach. This means that you need to spend time researching your prospects and then creating a pitch that will be successful. You must plan the whole thing in detail.
The results of your outreach campaign will depend on whether you can provide any value for the other person or not. You must convince them of how this relationship can bring benefits for them. In other words, you must consider the blogger’s needs when making an offer. If there’s nothing in for them, chances are that your pitch will be ignored – especially if it’s obvious that you did not research the blog and you’re only sending an email for a business opportunity that benefits you.
The Different Types of Blogger Outreach
If you’re going to implement real blogger outreach, you should know that there are different approaches you can take. For example, you can opt for:
- Service or Product Promotions
One very popular form of outreach is product or service promotion. This is especially beneficial for entrepreneurs who want to boost their sales. As part of your strategy, you could work on product reviews and implement case studies in your content, trying to convince readers that your product/service can be a solution to their problems.
When you use effective product/service promotion, you can get the attention of potential customers, which in return will increase your sales.
- Collaborations and Partnerships
As you may already know, collaborating with other industry professionals can do wonders for your website or brand. With blogger outreach, you’ll be contacting influential blogs or people in your niche, trying to build relationships. In return, this has the power to increase your social shares and expand your reach. It can also offer new opportunities like sponsored posts, guest post writing, or webinar co-hosting.
- Content Promotion
Another popular type of blog outreach is content promotion. After all, once you successfully reach out to a famous blogger or influencer, you will have the opportunity to get your voice heard by a wide audience.
When you find the right influencers in the industry, they can help promote your content, something that can reach more people and increase your loyal target audience. So, you can make sure that your content will reach the intended audience and that it actually has an impact.
- Link Building
Outreach link building is something you shouldn’t avoid if you want your strategy to pay off. With link building, you have the chance to establish yourself as a trustworthy platform and get more referral traffic.
At first, link building can be a bit challenging to do, but there are many services and tools ready to help you out.
What Are the Advantages of Blogger Outreach?
If you’ve never used blogger outreach before, perhaps you may not fully understand how it could be beneficial for your brand. However, outreach services SEO can bring various advantages to the table, including:
- It can increase your online and social media presence
- It brings a lot of traffic, subscribers, and sales to your business
- You can build relevant, high-quality backlinks to your platform
- You can create strong connections with bloggers in your industry
- You can build and increase brand awareness by growing your blog’s popularity
What Are the Disadvantages of Blogger Outreach?
Blogger outreach also comes with some drawbacks. So, before you implement your strategy, you must be aware of the disadvantages associated with this SEO technique. Here are the cons of a blogger outreach service:
- It Can Harm Your Domain Reputation
Quality blogger outreach can usually increase your reputation because you’re seen as trustworthy. This helps you rank higher on search engines. But did you know that the same tactic can also hurt your domain reputation? As you may send a lot of emails as part of your campaign, you may get reported as spam or may even trigger certain spam filters.
As you can imagine, this is bad for your email domain reputation and may lead to future emails ending up in spam folders or even reducing the deliverability of your inbox. What’s even worse is that recovering from this type of damage is a very difficult and long process.
- It’s Better at Scale
No matter how many outreach emails you send on a daily or weekly basis, only a part of them will bring any type of response from the recipient. Sometimes, you might not even get any positive responses from the bloggers or influencers you’re reaching out to.
If you want to obtain positive results, you have to send more emails over several months or years, as many outreach strategies are implemented in the long term.
- It Takes a Lot of Time
Most website owners or entrepreneurs know that using the services of a blogger outreach agency will not provide overnight results. You cannot just expect everything to change in the blink of an eye. Blogger outreach is a time-consuming process, and you must be prepared for everything it entails.
A few steps will be involved in a blogger outreach strategy, respectively:
- Researching and looking for specific influencers, blogs, articles, or websites.
- Getting the email sequence ready.
- Finding the email address of the prospects.
- Making your messages personalized for each of the prospects you’ve found so you’re not sending standard emails.
So, you can imagine that this is going to take a while, which is why you must be prepared for a lengthy procedure.
Tips to Maximize Your Blog Outreach Success
Your blog outreach SEO strategy must be planned accordingly if you want things to go your way. That being said, here are some tips that should improve your outreach services SEO strategies:
- Find the Right Prospects
Finding prospects seems easier said than done. Basically, you have to target relevant influencers and bloggers in your niche to make your strategy work. It will take some time, but it’s crucial.
The way you search for bloggers or influencers to reach out to will depend on your preferences or niche. One of the easiest ways to discover prospects is by performing a Google search. You can try a combination of search queries, such as:
- Major bloggers + niche name
- Top influencers + niche name
- Best websites + niche name
- Best blogs + niche name
For instance, if you want to reach out to influencers in the beauty space, you could search for something like “Best sites + beauty”. Then, the search engine will provide you with a list of options that you can write down.
You can also take advantage of platforms such as BuzzSumo. This program will help you find content with the best performance in your niche, which can be very useful when you’re looking for good bloggers.
Once you have started this process, create a list or insert the discovered influencers or bloggers into a table. In different columns, add the name, website, monthly traffic, email, and other details that will help you build a successful strategy.
- Work on a Good Email Sequence
How good your email sequence is will influence how many bloggers will answer your request. As part of a good blogger outreach service, you must write something that not only shows that you are a trustworthy individual, but also something that will tell the recipient how this relationship will benefit them.
You can also add an unsubscribe link to the email sequence. This allows the recipient to prevent further communications, which ensures that you will not be flagged as spam.
You can also set a certain delay for follow-up messages. Make sure you do not set it for a short period such as a day. Instead, you can go for something like 5-7 days.
In the end, check the email for spam words as well to make sure it reaches the inbox of the recipients.
- Establish Your Goal
When you ask for the help of a blogger outreach company, you must have a clear goal. Any entrepreneur who wants to engage with blogger outreach must have a clear goal. This will tell you how successful you will be by using this strategy.
But how should you define your goal? Luckily, it’s not that hard. You must simply ask yourself what you are trying to obtain from this outreach campaign. Do you want to build backlinks? Are you interested in driving in more sales? Do you want to increase your brand awareness?
Set a clear goal and you will be able to take the right steps moving forward.
- Offer Something Valuable
Now it’s time to think of how you can bait your prospects. Of course, it must be something that will actually provide value for your partners. If you offer the bloggers or influencers something good in return for this partnership, you will have higher chances of being successful with your strategy.
For instance, you might offer recognition, money, or content that helps them keep their audience engaged. Meanwhile, if you want to create promotion partnerships, you could even offer the influencer some products for free.
- Find the Email Address of the Prospects
Searching for blogs or influencers to reach out to is not enough. You also need to find their email addresses to be able to reach out to them and send your pitch.
Now, this may seem a bit challenging. Spending hours browsing every website in search of an email address takes away precious time that you could use doing something else for your business. Luckily, there are a few tools that help you obtain email addresses more easily.
A simple search will take you to different types of software where you can insert the name of your prospect and the website you want to track. After that, you will be given the email address you are looking for if there is any available.
- Make the Outreach Project More Organized
A blogger outreach company will help you manage and organize your project more carefully. Things can get out of hand pretty quickly without a structured plan, which is why professional services can be of great help. Here is also a short insight into the procedure.
First things first, break the process down into phases and steps. Begin by creating a plan of the main stages of your campaign, respectively:
- Stage 1 – Doing research and collecting data
- Stage 2 – Developing a target persona
- Stage 3 – Finding attractive bait for the prospects
- Stage 4 – Make messages more structured
- Stage 5 – Launch your campaign
- Stage 6 – Keep an eye on the campaign and optimize it accordingly
Then, you can break down all your phases into several activities or steps. For instance, to perform research and collect data, you can break this stage down into these steps:
- Step 1 – Define your success criteria
- Step 2 – Look at each site and analyze it based on the criteria you’ve established
- Step 3 – Compile a list of prospects that meet your needs
Another thing you can do is take advantage of certain platforms or technologies to make the whole outreach process easier and boost productivity. With certain apps, you can end up creating better emails, managing your team, and measuring your performance.
Also, don’t forget to schedule all relevant activities and organize your team. When you have all the activities and tasks ready, you can organize your team to ensure all tasks are taken care of by the right people. Determine who will be doing each task and when. Also, estimate how much time it would take to bring every task to completion so that you have a clear schedule, but also leave room for unforeseen delays.
- Keep Optimizing Your Strategy
Once you’ve launched your blogger outreach campaign, keep an eye on it and analyze your results. This will tell you a lot about how well your strategy performs and whether some things should be changed.
Meet up with your team and analyze your results. Then, compare them with your plan. See if things went accordingly or if you’ve run into unexpected issues. By doing this, you’ll be able to make the necessary adjustments that will improve the strategy during your next campaign.
The Bottom Line
Blogger outreach is something you can hardly go without nowadays if you want to increase your online visibility, boost sales, and improve your trustworthiness in the online world. With blogger outreach strategies such as link building, relationships, collaborations, product promotions, and content promotion, you can achieve what others only dream of. Reaching out to other bloggers or influencers is an ideal way to get incoming links, so it’s definitely a strategy to take into consideration.
If things don’t work out from the beginning, don’t give up. Tweak your strategy based on what you’ve found out while monitoring your blogger outreach campaign and chances are that your efforts will pay off in the future. Either way, blogger outreach is beneficial not only for you but also for the blogger/influencer you reach out to.