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Attention to SEO is something marketers can’t afford to ignore if they want their content to remain visible and impactful. Over the years, marketing professionals have implemented a wide range of SEO strategies to boost their performance. A 2023 survey revealed that...

According to industry statistics, over 80% of marketing professionals plan to integrate AI into their digital strategies. But what makes AI so powerful and relevant for marketing? 1. Automating Repetitive Tasks Marketing teams often spend time on routine tasks like...

Just a few years ago, the idea of having AI-powered search engines and tools at our fingertips would’ve seemed far-fetched. But times have changed—dramatically. In 2024, the global artificial intelligence market surpassed $184 billion, and forecasts suggest it will...

When it comes to creating a website, many business owners think about aspects such as aesthetics, content, and features provided. There’s no argument that these are essential for proper website functioning, but there’s one more thing that visitors care for even more:...

Most of us use SEO as a way to rank higher on search engines, and they are not exactly wrong to do so. In fact, it’s a good thing. That said, SEO is more than putting yourself higher on search engines; it’s about optimizing the website to make sure it stays that way....

Artificial intelligence (AI) has taken root in more industries than ever before, with the average business now reporting that 20% of its work is AI-assisted. Indeed, AI can be a great asset, which is why it has taken over many processes that require automation. In...